Investor FAQ

In 2026, the beverage industry is expected to continue offering growth opportunities, supported by evolving consumer behavior, particularly demand for quality products that offer value for money and meet the lifestyle needs of different consumer segments. At the same time, government economic stimulus measures may help support consumer spending sentiment in short term.

The Company therefore places importance on prudent management, close monitoring of market conditions, product development that aligns with consumer demand, as well as efficient cost and distribution channel management. These efforts are aimed at maintaining competitiveness and supporting sustainable long-term growth.

The Company targets sales revenue growth of more than 12%, mainly driven by growth in the domestic market. The Company also expects to recognize a share of profit from Indonesia of approximately 20 million baht. In addition, the Company aims to maintain a gross profit margin of not less than 24% and a net profit margin from normal operating profit, excluding extraordinary items, at 15%.

The Company will continue to strengthen the brands, collaborate with business partners, expand non-tea product portfolio, and grow OEM business and export markets. These initiatives will be carried out alongside prudent cost, expense, and risk management in order to maintain competitiveness and support sustainable growth.

The Company expects its capacity utilization rate in 2026 to be approximately 60%, reflecting an adjustment in the production mix to better align with market demand. This is particularly driven by large-sized 1,000 ml. products, which have received positive consumer response as they offer value for money and match current consumption behavior.

Although large-sized products require more filling time per unit than smaller-sized products, the Company remains able to manage its production capacity efficiently and support the growth plans of high-potential product categories as targeted.

Although global costs remain volatile, particularly for packaging materials, preforms, and energy, the Company closely monitors the situation and continues to implement cost management measures. These include negotiations with suppliers to secure appropriate costs, product portfolio management in line with market conditions, and production plan adjustments to enhance efficiency. These measures are intended to mitigate potential impacts and maintain profitability.

For selling expenses, the Company targets a level of not more than 4.5%, with a focus on efficient spending in activities that support sales growth. At the same time, the Company continues to control administrative expenses at an appropriate level to support sustainable long-term growth.

The Company plans to collaborate with Hon Chuan (Thailand) to enhance flexibility in production capacity management and support the growth of high-demand products. Once Hon Chuan’s new factory commences operations as planned, the Company will consider gradually allocating the production of certain products to Hon Chuan, starting with product categories that share production lines with alkaline water and large-sized products.

This collaboration will enable the Company to manage the production lines with greater flexibility, support the expansion of high-potential products, and create opportunities to take on larger OEM projects in the future.

The Company projects an annual depreciation of 30 million baht per production line, over a useful life of 15 years.

The Company has a dividend policy of paying no less than 40% of net profit. The actual payout ratio will depend on the economic conditions and the company's performance in each year. The Company may consider paying dividends twice a year, subject to the adequacy of the cash flow at the time.