After the official launch of ASEAN Economic Community (AEC), Thailand has strategically positioned itself as the exporting center of technology, industrial, IT and consumer goods to the member countries. Today, Thailand’s business sector has not only eye on 60 M population but also the vast market filled with 215 M from the CLMV countries or nearly 640 M across the AEC with an additional key focus on “Preparation of new experts”.

Accordingly, ICHITAN GROUP has organized “ICHITAN Experience Academy” project to offer career advancing opportunities to students in beverage production technology related fields to learn from 7 specialists of the beverage industry with ICHITAN Green Factory – one of the most innovative beverage factories Thailand – as a classroom brimming with world-class technology for the students in 7 major fields of production and management to experience the operation with the real production systems and the exposure unlike any universities offer. Starting from the product development, state-of-the-art cold aseptic filling production and control system, production of PET bottle, quality control and assurance from the first to the ending process, largest AS/RS Software in Thailand starting from the first production line up until kept in a warehouse, 10 global standard systems for further opportunity in expanding the export market as well as beverage marketing with the use of Mobile First trend, all these 7 courses are delivered by 7 top executives from ICHITAN who are the real veterans of the production industry with the most important part being: it is free.

Tan Passakornnatee, CEO of ICHITAN Group shares details of the project, “One of the objectives of “ICHITAN Experience Academy” project is to support the government’s Education to Employment project that aims to develop the human resources onto the development of the country’s economic in accordance with Growth Engine Thailand 4.0 by developing and enabling students to learn their career practical knowledge and experience to be able to come together and move the beverage industry forward in the digital era. I am very glad to see parades students from universities across the country being interested and registering for the course. More importantly, to know that at the end of the course, both trainers and students were surprised with beyond expectation experiences.” “Learning with ICHITAN was very impressive. It helps me see the real world and its challenges. I had the opportunity which never had before, to experience the world-class operating machine which helps me decide on which part I want to be working with in the future better. I was so excited to get to experience the real machine, to see every production process in the factory that is all automatically controlled. The machine combining imported parts from Germany, Italy, Japan seems like the ultimate machine of the world.”, reveals

Peerathach Buapakham – senior student at Faculty of Engineering, King Mongkut\'s Institute of Technology Ladkrabang. “I am very lucky to be selected into 2 courses being Food Research and Product Development and the Cold Aseptic system. Studying in class only gives me theories which are further from what the deal is like, here. Seeing the precise second-by-second working procedure here made me even more impressed. This is a very good opportunity in life. I will have to let all my friends know that they will definitely regret not coming as well as making sure that my juniors will never let these kinds of opportunity pass by because this is not something we are taught in the university and there is no other factory that would let us experience the work this intimately.”, added

Nichakan Kaeojakrue – senior student at Faculty of Food Science and Technology, Thammasat University. “Determined to help develop human resources, to create forces that move Thailand’s beverage industry forward and to support development of contemporary beverage businesses that are on par with global competitors, ICHITAN Experience Academy Project by ICHITAN Group is considered a prospective step in the right direction of further human resource development. For more information, please visit www.ichitangroup.com.