Ichitan launches T247, a new hybrid energy drink, targeting physical strength needers with the slogan “With dedicating, everything is possible.” T247 comes with 2 formulas; “Ginseng and honey for physical endurance” and “Collagen with zinc for brightening skin and boosting energy with a tasty flavor”.

Ichitan Power Company Limited under Ichitan Group Public Company Limited launches T247, a new hybrid energy drink, coming in PET bottle of 280 ml. for 15 baht. Two formulas, namely Ginseng and honey as well as Collagen with zinc, available across the nation for men and those who needs high energy to be ready for every circumstance.

“Ichitan sees the opportunity in entering energy drink market despite of having couple of main players. This is because T247’s distinctive product benefits, not only having competitive energy boosting aspect comparing to others, it is also comes with additional benefit that we strongly believe that would interests the target consumers. The Ginseng and honey formula helps increase physical endurance while Collagen with zinc formula improves complexion and brightens skin. Moreover, being a ready-to-drink energy drink, T247 is a thirst quencher for anywhere at any time. Although the new hybrid energy drink is comparatively new to Thailand’s market, it is popular in Europe and USA as it is not only an energy booster but also a refresher in the same time”, revealed Tan Passakornnatee, President and CEO of ICHITAN Power Co., Ltd.

To communicate to the target market, Ichitan presents T247 through the image of 2 brand presenters - J-Jetrin Wattanasin, the father of 4, to illustrates energetically tough guys who are physically fit and ready for any situations while, Son-Yuke Songpaisan, heartthrob Korean style actor, represents a character of young men who work hard but still remain good-looking at all times. The 2 advertisement titled “Unlimited Energy” for Ginseng and honey and “Aura Energy” for Collagen with zinc under the concept “With dedicating, everything is possible.” will be aired by the early of June.

In the product launching event “All Day All Night with T247”, burst out energy power with a non-stop powerful music battling at the center of Siam Square. Together with the EDM show from Son Yuke and the dance song “Jeeb-Nhoi-Aroi-Nae” from Ja R-Siam, back to back with a mini concert of J Jetrin Wattanasin, the all-time superstar singer, that makes the event hotter than the summer weather and proves the ample energy of T247.