Ichitan Group PCL., Tetra Pak (Thailand) and Forest Stewardship Council™ stimulate container and packaging market by urging Thai consumers to show responsibility to forests and implementing new value under the concept “Love The Forest, Look For The Logo”.

Forests are vital for life, home to millions of species, they protect soil from erosion, produce oxygen, store Carbon dioxide and help control climate. Forests provide food, shelter and medicines. They also purify the air we breathe and water that we need to survive. However, every 1 second, one football field size of forest is being destroyed or 52 billion hectares being lost every year.

“As a victim of the severe flood in 2011 in Thailand, I was aware that such devastation happened because our indifferent attitude towards natural warnings. We have exhausted natural resources and transforming environment to urban areas. Consequently, it is unbearable for the planet which reacted against its degradation through many kinds of disaster. Therefore, we should take those experiences as a lesson to avoid making the same mistake to our world. It is time to take a serious action in order to protect the planet.

These ideas then inspire Ichitan’s sustainable policy in environmental responsibility. The policy is allied to in-process of manufacturing by selecting our UHT carton with FSC™ certified standard for packaging of Ichitan Group products including Ichitan Green Tea, Yenyen and Bireley’s. The cooperation with Tetra Pak (Thailand), we also aim to promote FSC™ label to Thai consumers and to urge them to look for the logo on product packaging. By creating the new value under the concept “Love The Forest...Look For The Logo”, the consumers can easily take part in showing responsibility towards forests”, said Mr. Tan Passakornnatee Chairman and CEO of Ichitan Group.

Forest Stewardship Council™ is a global, not-for-profit organization dedicated to the promotion of responsible forest management worldwide. FSC™ runs a global certification scheme that ensures forests products are responsibly managed and harvested. The FSC™ label enables businesses and consumers to make informed choices about the forest products they buy, and by engaging the market at scale to create real impacts, such as conserving wildlife, alleviating climate change and improving the lives of workers and communities. Today, FSC™ operates in more than 120 countries.

“Responsible Sourcing is a vital part of our commitment to supply chain sustainability, said Jeff Fielkow, Vice President - Environment, Tetra Pak Asia. “Our approach entails helping customers achieve sustainable business success, while working in ways that protect the future of our planet. Tetra Pak now has FSC Chain of Custody certification for all of its converting plants and market companies, allowing us to supply FSC labelled packages from anywhere in the world. We are pleased to partner with Ichitan on this project to help raising awareness of conscious consumption among Thai consumers”

Mr.Alistair Monument. FSC™ Asia Pacific Regional Director stats “FSC™ has established for more than 20 years. It was set up by a unique coalition of companies, environmental NGOs and social groups or labor organizations, human rights organizations, to work together to try and protect the world’s forests. We set standards for good forest management, applied in the forest on the ground and then we check the supply chain all the way from the forests to the products. Therefore, consumers can make a simple choice that when they choose the product with the FSC™ logo; they know that they are making a difference to protect forests.

Ichitan Group and Tetra Pak is at the forefront of making a difference to the world’s forests by using the FSC™ label on products. It is great that Ichitan is also trying to educate Thai consumers on the importance of sustainable forest management.

Apart from FSC™ label on packaging, Ichitan Group has also developed sustainable policy called “Green Industry” by using world-class beverage production technology with eco-friendly system. Ichitan Green Factory uses renewable energy process of reducing, replacing, reusing energy in order to bother our environment as least as possible. This sustainable manufacturing policy is a primary principle that Ichitan Group has been complying its business throughout 5 years.