To mark its 15th-anniversary milestone, ICHITAN, as Thailand's leading beverage company, turned Chiang Mai’s iconic Think Park Nimman into the ultimate Songkran destination. Over 5 days by blending Thai traditions with modern festival energy, more than 1 million liters of water fueled a high-energy celebration, delivering one of the most refreshing and talked-about events in Chiang Mai.

As a brand dedicated to fueling happiness, Ichitan amplified the festival’s spirit by ensuring every moment was packed with energy and refreshment. Beyond the non-stop water activities, Ichitan served its latest products to keep the crowd cool and energized: Ichitan Iced Tea Lemon Cold Brew Style provided a smooth and rich taste for the summer heat, while Tansansu brought a fizzy, vibrant spark with its new Korean Kyoho Grape Soda flavor. By integrating these signature drinks into the heart of the celebration, Ichitan created a multi-sensory experience that captures what a modern Thai festival feels like.

Closing the celebration, CEO Tan Passakornnatee expressed his heartfelt gratitude for 15 years of support, reaffirming Ichitan’s mission to be a constant source of 'Good Vibes' and refreshment. As the brand embarks on its next chapter, it remains committed to evolving alongside its consumers, promising even more creative and refreshing experiences that bring people together.