Ichitan Alkaline Water is elevating the trail running scene, trading city pavements for the serene, sun-dappled trails of Khao Chalaak in Bang Phra, Chonburi. In a chic collaboration with BREW RUN CLUB, the “Mountain Edition 5K Fun Trail” introduced the "Glam Trail" vibe—a seamless blend of outdoor adventure and smart recovery tailored for today’s health-conscious generation.

Located just a short drive from Bangkok, Bang Phra has been reimagined as the ultimate wellness retreat. Here, Ichitan Alkaline Water—a Japanese-standard innovation—meets the vibrant energy of the urban running community.

Tan Passakornnatee, CEO of Ichitan Group, is spearheading this move toward functional wellness. "We’re not just providing a drink; we’re fueling a lifestyle," Tan explains. "Today’s generation demands efficiency without compromise—zero guilt and real benefits. Ichitan Alkaline Water delivers full health benefits in every bottle with 0% calories and 0% sugar."

The lineup features two formulas designed to meet the demands of modern life:

Blue Label: Infused with Vitamin B-Complex for daily vitality.

Green Label: Blended with Vitamin D and Ginkgo to boost immunity and keep the body ready for any activity.

The experience reached its peak at the Ichitan Alkaline Water Recovery Zone. Trendsetters—including Thai actor Mean-Phiravich Attachitsataporn—headed straight from the forest trails to the day’s highlight: the Ice Bath. This premium recovery ritual is designed to instantly reset the body, soothe muscles, and spark a full-system recharge.

Ichitan Alkaline Water is setting a new standard for urban wellness. This is just the beginning; stay tuned for a massive "Lifestyle Phenomenon" arriving at ONE ICHITAN, Khao Chi Chan, Pattaya, later this year.

Ready to level up? Experience the ultimate recovery with Ichitan Alkaline Water, available now at 7-Eleven or via 7Delivery.