Ichitan Group is injecting fresh energy into the ready-to-drink green tea segment with the exciting launch of ‘Ichitan TEA PLAY’. This innovative green tea energy drink boasts a revitalizing flavor and natural caffeine derived from green tea, specifically formulated to resonate with the dynamic lifestyles of Gen Z consumers who navigate a multitude of activities with speed and enthusiasm.

To connect authentically with this vibrant generation, Ichitan has partnered with the immensely popular T-POP boy group ‘PERSES’ as its brand presenters. Known for their energetic performances, determined spirit, and fun-loving personas, PERSES embodies the bold and expressive nature of youth.

Adding a unique dimension to the launch, PERSES has released a special single and music video titled ‘เล่นใจป้ะ (Prompt Play)’. Featuring an infectious melody and playful choreography, the song is set to spark a viral sensation with the “เล่นใจป้ะ Dance Challenge” on social media. This interactive campaign encourages fans to showcase their moves, fostering engagement and building a strong connection with the brand. This initiative is a key element of Ichitan’s strategy to propel sales towards its ambitious 9.5-billion-baht revenue target for the year.

Mr. Tan Passakornnatee, CEO of Ichitan Group PLC, emphasized, “Ichitan recognizes the importance of catering to the evolving needs and preferences of consumers, particularly Gen Z, who highly value community and creative self-expression. ‘Ichitan TEA PLAY’ has been crafted as a beverage that not only provides a boost of energy and refreshment but also empowers the younger generation to embrace life to the fullest. By collaborating with the influential T-POP artists PERSES, we aim to generate significant buzz, capture their attention, and cultivate lasting brand loyalty among their dedicated fanbase.”

To further amplify product awareness and drive trial, Ichitan is rolling out the “Ichitan TEA PLAY School & University Tour” during the crucial back-to-school period. This strategic initiative will bring refreshing experiences directly to students across the nation, capitalizing on the increased demand for energy-enhancing beverages to support their studies and extracurricular pursuits.

Elevate your energy levels with Ichitan TEA PLAY, now available in a convenient 420 ml bottle for just 20 baht at all 7-Eleven stores and through 7Delivery. Join the excitement of the “เล่นใจป้ะ Dance Challenge” featuring PERSES on social media using the hashtags #ICHITANxPERSES, #IchitanTeaPlay, and #ชาเขียวEnergy. For more information and updates, visit the Ichitan Facebook Fanpage or TikTok: @ichitandrinkth.