Ichitan Group PCL, Thailand's leading ready-to-drink tea company, is launching a powerful summer campaign to capitalize on the booming beverage market. Introducing "Ichitan Green Tea with Chrysanthemum and Honey," the company is leveraging the immense popularity of the sensational "Girl Loves" duo, Ling-Sirilak Kwong and Orm-Kornnaphat Sethratanapong, to drive explosive growth. This strategic move aims to capture the younger generation and fuel the company's ambitious target of achieving 9.5 billion baht in annual revenue by 2025.

The launch comes at a pivotal time, as Thailand's ready-to-drink tea market experiences unprecedented growth, now valued at 18.577 billion baht and leading the non-alcoholic beverage sector with a remarkable 13.3% increase.

"Summer is our peak season, and we are strategically deploying 'Ichitan Green Tea with Chrysanthemum and Honey' as our flagship product to shatter previous sales records," stated Tan Passakornnatee, CEO of Ichitan Group PCL. "Our partnership with Ling-Orm is designed to ignite a nationwide phenomenon, propelling us towards our 9.5 billion baht revenue goal."

The campaign centers on the irresistible charm and widespread appeal of Ling-Orm, whose bright and approachable personalities perfectly complement the refreshing taste of the new beverage. Ichitan anticipates a surge in consumer engagement, driving a "sold-out" frenzy across the country.

To amplify the campaign's reach, Ichitan is implementing a robust online strategy, featuring eye-catching billboards showcasing Ling-Orm's vibrant energy. Fans are encouraged to participate in the "Express Your Love for Her through Ichitan" activity, creating engaging content to demonstrate their unwavering support for the beloved duo.

Experience the invigorating taste of Ichitan Green Tea with Chrysanthemum and Honey, available in a 500ml bottle for 25 baht at 7-Eleven, 7Delivery, and leading retailers nationwide. Join the excitement by sharing your love for Ling-Orm online using the hashtags #IchitanxLingOrmอร่อยSoldOut and #Ichitan. Stay connected for updates and exclusive content on Ichitan's Facebook Fanpage and TikTok: ichitandrinkth.