Did you know that only 10% of plastic is recycled, while the remaining 90% ends up in landfills, burdening the environment and contributing to greenhouse gas emissions and climate change? That is why Ichitan Group has introduced a new product under the concept 'ReLife the Plastic, ReLife the Ocean,' the adorable collaboration of Ichitan X Mackcha, features the Chalotte collection on Ichitan Green Tea 500 ml. The packaging is made from rPET (Recycled Plastic), which is 100% recyclable, including the bottle, cap, and label. The packaging features Charlotte, the Girl of an Enchanting Underwater Kingdom, a character created by trending pop artist Mackcha. Mackcha, who shares a commitment to environmental care, specifically targets Generation Z.

Tan Passakornnatee, CEO of Ichitan Group PCL, said, “Today, we're witnessing the consequences of neglecting our planet: storms, floods, and extreme heat. It's a clear sign that we must act now. Ichitan invites everyone to consume responsibly by returning the plastic to the recycling process as much as possible, reducing the burden on nature. The Ichitan X Mackcha : Chalotte Collection bottles are designed to be 100% recyclable, including the bottle, label, and cap.

Environmental responsibility cannot be achieved alone, it requires everyone’s cooperation. We still have a chance to restore our planet, but we must take immediate action.”

Ichitan recently partnered with rising pop artist Chararat Saraaporn (Mackcha) to introduce her famous character, 'Charlotte,' and her whale companion as symbols of ocean protection, encouraging responsible production and offering consumers a sustainable choice through the 'ReLife the Plastic, ReLife the Ocean' concept on Ichitan Green Tea, packaged in 100% recyclable rPET bottles.

In addition to launching the Ichitan X Mackcha: Chalotte collection, Ichitan is committed to sustainable practices, including eco-friendly manufacturing through Cold Aseptic Filling Technology, which reduces plastic usage by 28.5%. The company has set a goal to achieve carbon Neutrality in production by 2050 and is continuously working toward this target. By 2024, Ichitan aims to incorporate at least 30% rPET (Recycled Plastic) to replace virgin plastic in its 500 ml Green Tea products, reducing the use of new plastic by 175 tons per year.

Experience the refreshing and full flavor of Green Tea while caring for our planet with Ichitan X Mackcha: Chalotte Collection, now available nationwide in three flavors: Ichitan Honey Lemon, a perfectly balanced sweet and tangy flavor; Ichitan Original, featuring the rich aroma of quality green tea; and Ichitan Ganmaicha, with the delicious roasted fragrance of Japanese rice. Each bottle is priced at 25 baht. Encourage the next generation to make sustainable choices: return plastic bottles for recycling and exchange them for a limited-edition 'Charlotte' lanyard made from rPET, exclusively available at EM STATION 1, M Floor, Emporium, from November 11 to December 8, 2024. For more details, follow the Ichitan Facebook Fanpage and TikTok: ichitandrinkth.