Ice cream lovers are in for a treat as "YenYen," Thailand's leading herbal cooling drink, teams up with "Nestlé La Frutta," the top low-fat fruit ice cream brand, to introduce a unique and refreshing dessert experience. The new "YenYen x Nestlé La Frutta" ice cream combines the cooling properties of YenYen with the delicious taste of Nestlé's La Frutta, featuring longan and chewy grass jelly in a first-of-its-kind creation in Thailand.

This limited-edition ice cream offers double the refreshing coolness with only 60 calories, making it the perfect choice for health-conscious consumers. The collaboration merges the traditional Eastern coolness of YenYen with the modern Western style of Nestlé, targeting younger generations who seek a refreshing and nutritious treat.

Tan Passakornnatee, CEO of Ichitan Group PCL, commented, "YenYen's brand is rooted in innovation and creating new experiences. Partnering with Nestlé allows us to offer a unique product that refreshes and provides health benefits. This collaboration perfectly aligns with our goal of delivering exceptional experiences to Thai consumers."

Victor Seah, Chairman and CEO of Nestlé Indochina, added, "Our collaboration with YenYen is a strategic response to Thailand's hot climate, where cooling and healthy options are in high demand. We expect this product to significantly impact La Frutta's growth and establish it as the season's flavor."

The "YenYen x Nestlé La Frutta" ice cream is available now at 7-Eleven stores for just 20 baht. Consumers are encouraged to try it soon, as this product is available only for a limited time. Look for it in the blue Nestlé ice cream freezers.

"YenYen x Nestlé La Frutta" will drive its marketing efforts through music marketing and collaborations with key opinion leaders (KOLs) to engage with the younger audience further. The launch will also be promoted on TikTok, featuring popular idol Daou-Pittaya Saechua. Check out fun clips under the hashtags #LaFruttaYenYenRefreshing (#ฉ่ำใจลาฟรุ๊ตต้าเย็นเย็น) and #EverydayRefreshing #ฉ่ำใจได้ทุกวัน on TikTok: tanpassakornnatee and ichitandrinkth.