We are calling on all refreshment seekers! Riding the TikTok wave, Yen Yen, the market leader in cooling herbal drinks, introduces the new "Yen Yen Tanghulu Strawberry"—a refreshingly delicious drink to beat the heat. Yen Yen aims to expand its customer base and contribute to Ichitan Group's ambitious 9 billion baht revenue target by targeting urban and provincial teenagers.

This new beverage is not just a drink, it's a trend. Inspired by the viral trend of "Tanghulu," a fruit snack from China with a long history spanning centuries, it's a part of contemporary pop culture. Especially on the TikTok platform, where it has over 250 million views in the Asian region. With its refreshing and vibrant taste of fresh strawberries blended seamlessly with a thin and crispy caramel coating on the outside, it provides a sweet and tangy flavor. Its cute and delightful taste and appearance make it particularly appealing to young consumers, especially young girls.

Mr. Tan Passakornnatee, CEO of Ichitan Group PCL, said, "Yen Yen aims to revitalize the brand by attracting new, younger customer groups. To achieve this, they're developing products catering to Gen Z preferences. This is reflected in the communication strategy for "Yen Yen Tanghulu Strawberry," which focuses on platforms like TikTok that are popular with this demographic. Developing niche products aligns with Ichitan Group's overall strategy to drive sales growth and achieve new goals through innovative beverages that extend beyond RTD tea offerings."

Experience an unparalleled refreshing sensation with "Yen Yen Tanghulu Strawberry," sweet and tangy in 400ml size. And the best part? It's priced at an affordable 15 Baht, making it accessible to all. Available exclusively at 7-Eleven.Follow the entertaining video clips with the hashtag #Refreshingly Delicious to Beat the Heat #YenYenTanghulu #Fight Hot Fight Spicy with Yen Yen on Tiktok : ichitandrinkth