Ichitan Group proudly announces the launch of "TAN POWER," an invigorating energy drink available at the accessible price of 10 baht per glass bottle. Embracing the concept of "Life Has No Dead Ends," TAN POWER embodies the spirit of resilience, underscoring that every triumph demands unwavering commitment. With a bold flavor profile and potent mix of B vitamins, TAN POWER is poised to make national waves through conventional distribution channels. In a strategic alliance, Ichitan Group has partnered with DKSH Thailand, a market expansion service provider in Thailand to ensure widespread accessibility. The company has set an ambitious sales target of 300 million baht for the fiscal year, reinforcing its market dominance in the beverage sector by offering products that cater comprehensively to consumer needs in alignment with its overarching revenue goal of 9,000 million baht.

Tan Passakornnatee, CEO of Ichitan Group PCL., remarked, "In the pursuit of diversification, Ichitan Group is strategically expanding its Non-Tea product portfolio, such as 'Tansansu,' a Korean-style carbonated beverage, and 'Ichitan Alkaline Water,' which contributed significantly to our record-breaking performance last year. Closing the fiscal year with revenues reaching 8,050 million baht, a 27% increase from the previous year, and net profits soaring over 71% to 1,100 million baht, exceeding our projections instills in us the confidence to forge ahead towards our 2024 sales target of 9,000 million baht. Central to this endeavor is the introduction of 'TAN POWER,' a 10-baht Energy Drink in a glass bottle boasting the energizing blend of caffeine, taurine, and B vitamins, coupled with its refreshing taste that promises heightened alertness and vigor."

"TAN POWER" makes its market debut under the banner of "Life Has No Dead Ends" endeavors to inspire and encourage individuals navigating Life's challenges nationwide. Leveraging traditional trade channels, encompassing convenience stores and retail outlets nationwide, priced at 10 baht, renders it accessible to its target demographic: laborers, street vendors, farmers, industrial workers, and individuals reliant on sustained physical and mental stamina. Empowering them to surmount any adversity encountered.

"TAN POWER" finds a steadfast ally in DKSH Thailand, renowned for its expertise in market expansion and a robust logistics network, underscoring the synergy between both entities. Building on the preceding year's success, Ichitan Group's product range emerged as the top performer in DKSH Thailand's Business Unit Consumer Goods within the beverage category.

Damien Morot, Vice President, FMCG, Thailand & Laos and Head Country Management, Thailand, DKSH (Thailand) Limited, expressed, "DKSH and Ichitan share a steadfast commitment to delivering excellence to consumers. Last year, Ichitan Group stood out as the top-performing brand within our Business Unit Consumer Goods. We are thrilled to collaborate once more in introducing the 'TAN POWER' energy drink to the market. With our logistical prowess, expansive customer network, and adept sales force, we are poised to propel Ichitan toward triumph."

"TAN POWER" energy drink is now available in the ubiquitous 10 ML glass bottle for 10 baht. It beckons individuals seeking to invigorate their lives, accessible at retail outlets nationwide and through Online Delivery. For hassle-free orders with complimentary delivery, visit https://ichitanoneshop.com/. Stay updated on the latest developments at https://www.facebook.com/ichitan.