Ichitan Group, a leading name in the beverage industry, proudly announces its commitment to sustainability by launching an initiative to foster environmental stewardship and combat climate change. Under the "Produce Responsibly, Drink Sustainably" concept, Ichitan invites consumers to embark on a journey toward a greener future. The company's vision encompasses a renewed dedication to carbon neutrality by 2050.

Ichitan Green Factory is committed to responsible production, where every bottle produced contributes to a greener future. Ichitan has successfully reduced plastic usage in every bottle by up to 28.5%, equivalent to a reduction of 7,000 tons per year compared to traditional manufacturing methods. Additionally, Ichitan is accelerating the development of eco-packaging and rPET bottles, ready to reintegrate into the circular economy, further reducing waste, a significant contributor to greenhouse gas emissions.

For over 12 years, Ichitan Green Factory has championed innovative production technologies focused on "Reduce, Replace, Rehabilitate, and Reuse Energy," earning the prestigious "Green Industry Level 5" award, the highest recognition by the Ministry of Industry. It is one of Thailand's most advanced and environmentally friendly beverage manufacturing facilities, striving towards low carbon emissions.

Tan Passakornnatee, CEO of Ichitan Group PCL, expresses the company's commitment to environmental responsibility: "Since establishing Ichitan Green Factory, we've prioritized eco-friendly manufacturing processes. Our investment in cutting-edge technology has drastically reduced plastic usage per bottle from 26 grams to a mere 17.5 grams. Our roadmap towards carbon neutrality by 2050 emphasizes using Eco-packaging and committing to the Circular Economy.

To raise awareness about responsible production and offer sustainable choices to consumers, Ichitan has introduced the "Ichitan 100% Recyclable Packaging and rPET Limited Edition," utilizing augmented reality (AR) technology to communicate a new message. Concurrently, the reopening of Tanland Learning Center inspires the younger generation about the environmental implications of their beverage choices and fosters environmental consciousness through creative engagement.

The revamped Tanland Learning Center at Ichitan Green Factory weathered the country's significant floods in 2011, understanding the genuine impact of "global warming." After over a decade of service and a temporary closure due to COVID-19, it's set to reopen this March, embodying the concept of “Produce Responsibly and Drink Sustainably. Visitors will learn about their role in a more environmentally friendly future through fresh perspectives and immersive technologies, including Interactive AR exhibits, engaging with state-of-the-art beverage production technologies, and inspiring sustainable consumption habits among the younger generation.

For those interested in visiting the Tanland Learning Center located at the Rojana Industrial Park, Phra Nakhon Si Ayutthaya Province, reservations can be made via the official Line account : TanLand By ICHITAN or add friend @tanland starting March 2028, or stay updated on Facebook: https://www.facebook.com/tanland.ichitan and TikTok: @tanlanddom

Visitors who reserve their spot will receive the "Ichitan 100% Recyclable Packaging and rPET Limited Edition" using Spark AR technology, joining the pledge to reduce waste and mitigate our planet's rising temperatures. Join us at Tan Land, #Tanland #ichitanrPET, and pledge to reduce waste and preserve our planet for future generations.