“Shizuoka Tea” Unveils Enchanting Flavors to Delight Your Senses and Win an Unforgettable Journey with “Kota Miura”

14 June 2023

Experience the captivating essence of Chatsumi, the beloved ballad that embodies the spirit of Shizuoka's green tea fields and the perfect tea-picking season. It holds immense sentimental value for the locals, and now it resonates with Thai audiences by introducing “Kota Miura”, a celebrated MMA and Boxing athlete from Shizuoka. Kota Miura proudly represents "Shizuoka Tea," a premium ready-to-drink green tea line. This exceptional range includes the unveiling of Shizuoka Genmai cha, a delightful blend of Matcha and Genmai that infuses the fragrance of roasted rice with the smoothness of Matcha. It's a generous offering meant to bring the joy of fine tea to the people of Thailand.

Since its debut in 2018, "Shizuoka Tea" has received an overwhelmingly positive response from Thai tea enthusiasts, captivating their taste buds with authentic Japanese flavors. This has resulted in consistent growth in the premium ready-to-drink tea market, with a significant increase in market value to 936 million baht with a remarkable growth rate of 27.6%in the first half of 2023 compared to the previous year. This demonstrates the rising demand and appreciation for Shizuoka Tea among Thai tea drinkers.

Introducing "Shizuoka Genmai cha," an exquisite culinary masterpiece meticulously crafted with the finest Japanese rice and a unique roasting technique. This exceptional blend combines early-season tea leaves (First Flush) with a touch of flavorful Matcha powder, resulting in a tantalizing harmony of aromas—capturing the inviting scent of roasted rice and the smoothness of Matcha. Without any added sugar, it delivers a mellow and delicious taste. With reduced caffeine content, it can be enjoyed throughout the day.

The esteemed "Kota Miura", a renowned cross-country boxer, is accompanying this extraordinary creation. Kota possesses exceptional boxing skills and carries the unique character inherited from his father, Kazuyoshi Miura. Known as "King Kazu", Kazuyoshi Miura is a legendary figure in Japanese football, adored by fans worldwide. Hailing from Shizuoka City, Kazuyoshi Miura honed his football talent amidst the pristine surroundings of Shizuoka, where the magnificent Mount Fuji stands tall. He passed on the unwavering spirit of determination ingrained in the people of Shizuoka to his son, Kota Miura, with utmost pride.

As a descendant of the Shizuoka people, Kota Miura takes pride in delivering the finest tea, meticulously selected from early-season tea leaves. These leaves boast remarkable taste and exceptional quality, nourished by Shizuoka's fertile soil, pristine water, and pure air. As winter fades, the leaves transform into the perfect ingredient for Shizuoka tea. Kota Miura, inspired by his ancestors who have lovingly cultivated tea for generations, aims to share this exceptional brew, just as every resident of Shizuoka cares for the tea plants like their own children.

Furthermore, Kota invites the Thai community to embark on an enchanting journey through the "Kota Takes Us to Explore His Hometown of Shizuoka" campaign. This campaign encourages Thai people to explore the captivating charms of Shizuoka while expressing heartfelt gratitude for their unwavering support of Shizuoka Tea over the past six years.

By purchasing any flavor of "Shizuoka Tea," you can win an incredible trip filled with memorable experiences. Five prizes are up for grabs in the "Kota Takes to the Hometown of Shizuoka" campaign, with two seats per prize. This extraordinary journey includes immersing yourself in rejuvenating onsen baths, marveling at the grandeur of Mt. Fuji, and visiting a beautiful tea plantation in Shizuoka Prefecture, Japan. The total value of these prizes exceeds 500,000 baht, promising an unforgettable adventure. Participating in the campaign is simple. You will receive one entry for every bottle of "Shizuoka Tea" purchased. Take a picture of your receipt, your name, and your phone number and send it to the campaign's inbox at https://www.facebook.com/ShizuokaTH. You can enter as many times as you like, so keep the receipts as evidence of your participation. The campaign runs from July 1, 2023, to August 31, 2023. For further details, please visit the provided link https://www.ichitancampaign.com/shizuoka/. Take advantage of this incredible opportunity to embark on a remarkable journey with Kota Miura and discover the wonders of Shizuoka.