No matter how hot it is, we have to survive! Yen Yen, the market leader in cooling herbal drinks, is urging Thai people to fight the scorching heat of summer with their #Fight Hot Fight Spicy with Yen Yen campaign. With temperatures expected to reach as high as 43º C, Yen Yen is inviting 30 popular YouTubers and Creators to help Thai people stay cool and enjoy spicy food, all while promoting their refreshing herbal drinks. This campaign is one strategy to achieve Yen Yen this year's sales target 15% growth.

Tan Passakornnatee, CEO of Ichitan Group PCL, explains that Yen Yen's cooling herbal tea is the perfect solution to relieve the body heat from within, suitable for the hot climate of Thailand and the behavior of Thai consumers who love spicy food. With their #Fight Hot Fight Spicy with Yen Yen campaign, Yen Yen hopes to expand their current customer base and attract new customers by creating innovative marketing campaigns that add freshness without making Thai people feel guilty about drinking sugary beverages.

To kick off their campaign, Yen Yen is collaborating with well-known YouTube stars and Creators such as Tuck-Boriboon, Jazz Spooknick Papiyong Kookkook, Zee-Nunew, SpriteDer SPD, U.U eung, My Mate Nate, Sunflowava, Peach Eat Laek, Epic Time, Softpomz, and more to create engaging videos that will provide tips and tricks to beat the heat. These activities will be collected into a compilation and distributed to Thais via over 200 outdoor advertising signs.

The #Fight Hot Fight Spicy with Yen Yen campaign will coincide with the Songkran festival and the summer break from school for Gen Z and Gen Y consumers between April and May. With most people staring at screens on their smartphones, Yen Yen hopes to raise awareness of their brand and products among their target audience by promoting the campaign online, which is expected to drive sales 15% growth. Aims to maintain its leadership position continuously from 2022 with a market share of 75.67% and 5.25% sales growth, which is higher than the overall of RTD herbal tea market shows an increase of 2.41%.

Yen Yen's herbal drinks are available in 3 refreshing flavors: Yen Yen Cooling Herbal Tea, Yen Yen Plum Herb, and Yen Yen Chrysanthemum. Packed with cool herbs ingredients, Yen Yen Cooling Herbal Tea provides a guilt-free option with less sugar, perfect for staying cool during hot summer days. Yen Yen Plum Herb is a recipe from Chinese medicine that contains eight types of herbs, and Yen Yen Chrysanthemum has a mellow taste and fragrant aroma. Come in a 400 ml size and cost only 15 baht.

Yen Yen's herbal drinks are available at national retailers and online at https://ichitanoneshop.com, where you can purchase entire cartons of Yen Yen and have them shipped to your home free of charge. Follow the entertaining events with the hashtag #Fight Hot Fight Spicy with Yen Yen and support 2 presenters Zee-Pruk Panich and NuNew-Chawarin Perdpiriyawong under #Sonson #NanaNu #ZeeNuNew on Facebook https://www.facebook.com/yenyendrinks/. With Yen Yen's #Fight Hot Fight Spicy with YenYen campaign, Thai people can stay cool and refreshed all summer long.