Ichitan Group captures insights from office workers who prioritize good health and optimal performance, starting with the crucial factor of high-quality deep sleep. Combining medical-grade CBD hemp extract with alkaline water containing small water molecules and utilizing Japan Smart Technology, pH Plus has created a product that promotes deep rest and maintains body balance. This unique blend is proven to safely alleviate anxiety and improve sleep quality. It is a convenient drink that can be consumed anytime, catering to the health-conscious needs of the new generation that strives to maintain a healthy lifestyle while working hard on their physique. This generation often experiences stress, anxiety, and poor sleep quality. By including this product in their health portfolio, Ichitan aims to achieve their revenue target of 7,300 million THB or 15% growth by 2023.

According to Tan Passakornnatee, the CEO of Ichitan Group PCL, the consumption of alkaline water with a pH level of at least 8.0 is a rising trend in Japan and Taiwan. Still, it has not gained much popularity among the general population in Thailand. As a result, there are plenty of opportunities for growth in this market compared to the bottled water industry, which generates over 28,500 million THB annually. The objective for this year is to increase awareness of "Ichitan Alkaline Water" among consumers, urban health groups, and fitness enthusiasts, particularly among Gen Y, also known as "The Wellness Generation."

These individuals lead busy lives with limited free time to spare. According to a survey, 73% of respondents work more than 40 hours per week, and 26% hold two or more jobs to boost their income. This can lead to high-stress levels, causing anxiety symptoms such as insomnia, difficulty falling asleep, restless sleep, and frequent awakenings at night. Insufficient sleep can have adverse effects on both the body and the mind.

As a result, the pH PLUS brand introduced "Ichitan Alkaline Water Plus CBD", which incorporates the benefits of pure, isolated CBD (Cannabidiol), a premium-quality hemp extract from the United States that is extracted using a high-standard process to extract only CBD, excluding THC or any other intoxicating drugs. CBD has medically proven health benefits and provides safe anxiety relief without causing addiction, and also used in medical applications to promote better sleep. Japan Smart Technology is employed to create small water molecules that aid in optimal absorption by the body. This offers Thai consumers another option for regular daily consumption and caters to health-conscious individuals' needs.

To target urban workers, Ichitan is focusing on online and offline marketing tactics, utilizing “#CalmModewithIchitanCBD” campaigns that concentrate on building relationships with office staff at over 20 well-known companies in Bangkok. Ichitan is confident that the product will contribute to the Ichitan Group's effort to reach its 2023 revenue target of 7,300 million THB, or a 15% growth as planned.

"Ichitan Alkaline Water Plus CBD", is easy-to-drink, suitable for everyday drinking. The product comes in modern packaging and offers 2 healthy benefits. Priced at only 20 baht, it is readily available at leading stores across the country and can also be ordered in bulk online for home delivery. Free delivery service is also available for added convenience. To ensure a constant product supply, customers can stock up on their refrigerators by ordering through https://ichitanoneshop.com/. They can also stay current on health-related; follow the official Ichitan Healthy Drink Facebook page at https://www.facebook.com/ichitanhealthydrink.