Greetings to the Year of the Rabbit from Ichitan Group, with the first healthy product launch planned for 2023 to keep up with health trends. "Ichitan 0 calories plus catechins" highlights the advantages of "catechins," quality green tea extracts in Japanese standard, and the selling point of unsweetened green tea, no sugar, and no sweeteners. It comes with a presenter, Bright-Norraphat Vilaiphan, to strengthen the RTD tea market segment, which had the highest growth with 22.8% in the beverage last year. Ichitan is confident this will help the Ichitan Group achieve its 2023 growth target of 13%.

As Thai people return to normal lives after the pandemic, they prioritize their health. In response, Ichitan Group has introduced "Ichitan 0 calories plus catechin," a high-quality, affordable tea option for health-conscious consumers. Priced at just 20 Baht per 420 ml. bottle, it comes in two delicious flavors, jasmine green tea and oolong tea, and is formulated without added sugar and with 0 calories. It also contains catechins, a natural chemical compound in tea leaves, particularly green, black, and oolong tea. Catechins are known to help prevent the deterioration of body cells, which is a cause of aging, improve metabolism, lower blood fat levels, and aid in maintaining blood fat balance."

According to Tan Passakornnatee, CEO of Ichitan Group PCL, "Over the past few years, there has been an increase in demand for RTD green tea without sugar, as consumers' attention to their health increases. People are more likely to stay home, and they look for ways to take care of their health. In light of this, healthy drinks will be in increasing demand. Ichitan has seen this significant opportunity to grow the market for RTD tea without sugar. However, in general, health products cost more than regular goods. Many consumers are still cautious with their spending. Therefore, "Ichitan 0 calories plus catechin" sets the price at just 20 baht. Affordable, healthy tea will become a suitable option for consumers.

To promote a healthy drinking lifestyle, introduce the presenter "Bright-Norraphat Vilaiphan" as the presenter for their new product "Ichitan 0 calories plus catechin." He will star in a new TV ad, encouraging fitness enthusiasts and all health-conscious consumers to prioritize their well-being by choosing delicious unsweetened tea. The ad aims to raise awareness among the target group and contribute to the Ichitan Group's goal of achieving a 13% growth in 2023."

"Indulge in the delicious taste of catechin with "Ichitan 0 calories plus catechin" at an affordable price of 20 Baht. Available now at leading stores nationwide and also available for online delivery. Stock up on a whole carton and keep it in your fridge anytime, anywhere convenient. Head to https://ichitanoneshop.com/ to shop now, and don't forget to follow https://www.facebook.com/ichitan for the "Bright wants everyone to try" promotion under the hashtag #ichitancatechin for a chance to get closer to the ultimate fan experience."