My craving must be satisfied!! When the voice of the customer is the voice of heaven, how can we deny the power of social media? That, therefore, originated the awesome collaboration between Ichitan and Nestlé Ice Cream to create ice cream that is ‘first brain freeze, then bliss’ to meet customer demands by bringing the popular "Honey Lemon Green Tea" that won the hearts of the Thai people as the number 1 in all sales channels to Nestlé Ice Cream and turning the deliciousness in a bottle into a refreshing ice cream stick with only 60 kilocalories, guaranteed by the Healthier Choice Logo (HCL), creating a Wow Wow Wow experience for Ichitan’s customers, and expand the broader customer base, reinforcing "3N" business strategy that will support the Ichitan Group to reach a sales target of 6,500 million Baht.

Tan Passakornnatee, CEO of Ichitan Group Public Company Limited, talked about the beginning of this cooperation, saying, "This past summer, there was a trend from Tiktoker who used Ichitan to make ice cream to cool off in a fun way." This, therefore, inspired a new product idea that is in line with the "3N" (New Product, New Market, New Business) strategy that is not limited to just beverages. Signaling from these online trends prompted Ichitan to respond as quickly as possible. As a result, conversations with Nestlé Ice Cream, the biggest food and beverage in the world with a strong expertise in ice cream manufacturing, were initiated to collaborate in generating innovative customer experiences.

This is the combining of the strengths of both brands; Ichitan Green Tea Honey Lemon, the popular flavor that proved to be No. 1 and accounted for more than 50% of Ichitan's sales for more than 10 years; and the modern production capacity and sales channels across all roads in Thailand that enable quick response to the customers of Nestlé Ice Cream, a leader in ice cream products.

Ice cream is a symbol of "happiness and relaxation." It can be seen that during the past COVID lockdown, many products have lost sales, but ice cream sales have increased, not only in Thailand but also in the United States, India, and many other countries. This may be because people are exhausted from having to work from home or study online during the lockdown and turn to ice cream for stress relief and brief happiness, as well as the trend on TikTok in the past summer. Therefore, it is an interesting opportunity and a delivery of happiness from Ichitan and Nestlé Ice Cream to consumers.

The collaboration between Ichitan Group and other brands has been ongoing. But this collaboration with Nestlé Ice Cream is a product development that combines the aptitude and strength of the two parties as 1+1 = 3, or win, win, win; Ichitan has expanded its products to new markets; Nestlé Ice Cream gains popularity in many delectable ice cream offerings which have been proven for more than 10 years, and consumers are satisfied with what the brand has to offer. With this collaboration, not just one flavor will be launched; many more popular Ichitan drinks will surely be transformed into delicious Nestlé Ice Cream.”

Victor Seah, Chairman and CEO of Nestlé Indochina, said, "Both Nestlé Ice Cream and Ichitan are favorite brands for teenagers, in terms of both taste and deliciousness; modern image; and innovation leaders with new products for consumers to enjoy consistently. Therefore, the collaboration in bringing Ichitan's best-selling product, Honey Lemon Green Tea, to create Nestlé ice cream following the trend in TikTok under the Nestlé x Ichitan brand will create a buzz for consumers as well as generate sales for both companies, especially during the opening semester when students will return to school after a long break. I believe that when consumers try Nestlé Ichitan Green Tea Honey Lemon Ice Cream, they will enjoy the delicious tangy taste and the aroma of green tea. The product also received the Healthier Choice Logo with only a 15 Baht price.”

Prepare to meet the freshness nuvo of "Nestlé Ichitan Ice Cream, Green Tea Honey Lemon" with all-out awesome and fun contents, that are the signature of both brands, created collaboratively across all channels. Ichitan is confident that it will support Ichitan’s performance to achieve its goals of growing to reach 6,500 million Baht in response to the growth of the ready-to-drink tea market in 2021 with a market value of 11,216 million Baht, a 4% growth, and market growth of 22.97% in the first 3 months of 2022 that indicates increased potential.

Enjoy delicious and refreshing "Nestlé Ichitan Green Tea Honey Lemon Ice Cream" for 15 Baht, now available at groceries and school convenience stores with blue Nestlé Ice Cream freezers and Nestlé Ice Cream tricycles running across the country, and online delivery such as 7-Delivery, Grab Food, Lineman, and Food Panda. Follow activities and fun content for you to click Like with # Nestlé Ichitan Green Tea Honey Lemon Ice Cream, # Super Delicious and refreshing, # Combining two worlds of deliciousness at Ichitan's https://www.facebook.com/ichitan and Nestlé Ice Cream's Youtube Channel Nestlé ICE CREAM Thailand and Facebook: Nestlé Ice Cream TH.