No reason not to be cool! when "Ichitan Green Tea X" brings green tea to ‘x’ with vitamins, complete in one bottle with benefit of green tea and vitamin A & vitamin C imported from Europe, combines refreshingly tasty and good for health in a new 350 ml-size at a value price 15 Baht, available nationwide through all channels, especially in the Traditional Trade, which has a high growth rate as 10.3% answering to the leaping growth of healthy trend with confidence to support Ichitan's overall revenue growth this year by 10%.

During lockdown, consumers do not have full access to the products, however, there is always opportunity in every crisis. This can be seen from the overview of ready-to-drink green tea market worth of 6,616 million baht (Jan– Jul 2021), whereby the growth rate of Traditional Trade market is 10.3% higher and for Super/Hyper market is at 17.7%. Ichitan, therefore, sends " Ichitan Green Tea X ", bringing the popular flavor of green tea to ‘x’ with vitamins in a value-for-money quantity at easily acceptable price of 15 Baht, to respond to the trend of new generation who concern for health with quality vitamins. Vitamin A helps nourish eyes and vision and acts as important shield to protect your eyes from blue light emitted by computer screen, mobile phone, and electronic equipment, responding to the lifestyle of new generation who spends time for up to 11.25 hours a day online, such as online studying, following popular series, boosting YouTube views including playing online games, which according to the data, 83.9% of Thai people play online games every week, ranking the 3rd highest in the world, while vitamin C is also important to the body because it helps enhance immunity that keeps the body readily to fight germs, in line with present consumers’ new behavior that regards health and safety as priority.

In order to create the awareness, a focused communication plan has been prepared to reach the young generation, for example, penetrating the target audiences with interest in online games related activities, both playing and streams watching by supporting Free Fire Pro League Season 5, the vigorous fight to find the best team of fighters at national level to push Thai gamers to be famous on global scale. In addition, to pamper the Y-series admirers, a heartthrob couple; Jimmy - Kan Krishnaphan and Tommy - Sitthichok Puakpoolphon or "Mii2” who are recently going international with Thai X Korean Y-series; "Peach Of Time", are selected to be first presenters to deliver freshness with their cute and bright characters both in social media and in TV commercials to drive awareness of "Ichitan Green Tea X" to the mass customers in aim to support overall revenue growth of Ichitan this year by 10%.”

Available nation wild, "Ichitan Green Tea X", very ‘X’ very healthy, in 4 new flavors; namely Honey-Lemon with Vitamin C200%, Dekopon Orange with Vitamin C200%, Berry-Lemon with Vitamin C200%. and Kyoho grape with vitamin A150%, in 350 ml- size at a new price of 15 Baht, are available now at leading stores across the country and fun activities with amazing prizes can be followed via https://www.facebook.com/Ichitan under #อิชิตันกรีนทีเอ็กซ์ #เอ็กซ์มากประโยชน์มาก