"Have got a disease?” a popular sentence that comes back at every new outbreak reflecting the worry of living amid the pandemic crisis. Taking care of one self and enhancing the immune system is then a choice for consumers at present. Ichitan Group, therefore, launches "Ichitan PH Plus 8.5 with Vitamin D and Ginkgo" to strengthen the product line of vitamin infused health drinks to help taking care of Thai people following "Prevent is better than cure" concept highlighting the high vitamin D drink that contributes to the normal function of the immune system and Ginkgo that nourishes the brain and stimulates blood circulation coupled with the strength of "Alkaline water 8.5" from world-class Japanese standard production technology that is different from other products in vitamin drinks market.

Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited, said, “During a time when taking special care of one self is needed Ichitan is accelerating the development of vitamin drinks as an alternative primary health care that consumers can drink any time which is "Prevent is better than cure" at times when access to treatment is limited. Ichitan hopes that the healthy vitamin beverage product line will very well meet the market demand at this time."

Ichitan PH Plus 8.5 with Vitamin D and Ginkgo, highlighting alkaline water 8.5 from the innovation of smart technology from Japan in combination with the benefits of high quality vitamin D and the value of quality ginkgo extract. The drink can be consumed often with peace of mind, with 0 calories, 0 sodium and no added sugar, is the latest drink in the vitamin water portfolio supplementing the previously marketed vitamin product line under the concept of enhancing the normal function of the immune system; Ichitan PH Plus 8.5 with Vitamin B Complex, Ichitan Vitamin Water C Plus E and Ichitan Vitt CC; Vitamin C 200%. Using the current most advanced Cold Aseptic Filling production technology with only 4 seconds heat sterilization followed by cooling to 25-30 ⸰ C, bottled and capped immidiately in a sterile room to preserve the value of the vitamin and reduce the degradation of the vitamin by heat better than traditional production. The brand has now ranked in the Top5 of the industry. Sales of alkaline water and vitamin drinks is targeted at 1,000 million Baht in line with the trend of the vitamin drinks market that has a growth rate of 106%, market value of 2,195 million Baht, and the highest growth in the entire beverage market at the end of 2020.

Dr. Kritsada Khongnomnan of Chulabhorn Hospital, Chulabhorn Royal Academy provided information that “Usually acidity or alkalinity measurement is represented by pH. Neutral substances, such as pure water, are a pH7. If pH is less the water will be acidic, if more water becomes alkaline water. The alkaline drink thus has a pH greater than 7. Several international researches have proven the properties of the alkaline water, for example a research in the United States on drinking alkaline water helps treatment of acid reflux disease, and in China a research on alkaline water and the effective functioning of the stomach, etc.

That is in line with the information from Facebook Page - Do not leave your life to the doctor, (อย่าฝากชีวิตไว้กับหมอ) which provides health care information during this period that "Drinks that help alkalize the body will be good. Do not allow your body to be in acidosis conditions because viruses like acidic conditions and will easily infect the cells. Do regular exercise, such as running, aerobics, cycling, along with important vitamin supplement like vitamin D derived from sunlight or in the form of supplement. If you want to have good immunity an adequate vitamin D level is required."

Many Thai people understand that they are getting vitamin D that can be generated in the body when stimulated by UVB rays in the sunlight. In fact, large numbers of Thais have vitamin D deficiency, especially teenagers and working age groups due to living in the air-conditioned room causing the body to not have enough sunlight. This is an important opportunity for "Ichitan PH Plus 8.5 with Vitamin D and Ginkgo" to be a product that will meet the needs of consumers with confidence in both quality and health. The product is now available in 550 ml. bottle at price 20 Baht and 350 ml. at price 10 Baht at 7-Eleven and leading stores nationwide, penetrating both Modern Trade and Traditional Trade markets. Order can also be placed by cartons with free delivery eliminating the risk of leaving your home at ichitanoneshop.com/home. Follow us for health care updates at www.facebook.com/ichitanhealthydrink