Ichitan Group has once again made the buzz for ready-to-drink green tea market by its launch of "Ichitan Chili Salt - The Series", two new flavors of ready-to-drink green tea; "Tamarind Fire" and " Pineapple Thunder ", the perfect pairing of two differences of green tea and popular fruits that are best with chili and salt like tamarind and pineapple, to give the freshness and tang that will hit right to the heart of consumers and make this summer no longer ordinary.

Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited said, “Ichitan will not stop developing. We want to create excitement and innovative experiences for consumers. This summer, we present "Ichitan Chili Salt - The Series", delicious drinks like no other to pamper people who like to try new things, targeting at teenagers who are getting bored with lock down life and online study to get more excitement with new beverages under the brand concept “TEA’NOMENAL” that gives joy to the market that is starting to make a comeback after COVID-19 situation unfolds. "Ichitan Chili Salt - The Series" is expected to help drive the sales up to 60 million Baht. "

"Ichitan Chili Salt - The Series" will be released in two flavors; "Tamarind Fire” - green tea with chili and salt tamarind flavor, and "Pineapple Thunder” - green tea with pineapple chili and salt flavor, with highlight of combination of the sweet and sour taste of fruit juice mixed with chili and salt spiciness and end with refreshing-mellow green tea, responding to the new generation's quest for different drinking experience. The drinks will be available in 420 ml. bottle and priced at 20 Baht for this summer only.

An online commercial to create full awareness of target audiences across all platforms is prepared for release, with tactic to build engagement with Gen Z through the favorite imagining duo "Jimmy-Karn Kritsanaphan" and "Tommy-Sittichok Pueakpoolpol" in the format of VDO Online Content, and co-sponsorship for the Y series, as well as creating trend through teenage influencers under hashtag #เปรี้ยวปากฟาดทุกรสชาติ (sensational craving every flavor), expressing Ichitan’s image as the understanding and friendly brand for teenagers of the 5G era.

"Ichitan Chili Salt - The Series" 2 new flavors are available now at 7-Eleven nationwide. Follow special events to receive exclusive rewards in the campaign. #เปรี้ยวปากฟาดทุกรสชาติ via www.facebook.com/ichitan