BANGKOK, November 30, 2020 - The country’s two admired brands Ichitan, a leader in bringing freshness through ready-to-drink tea, together with True 5G, a leader in genius technology, synergize their strength to create the ground-breaking phenomenon in navigating Thai people towards the digital World, harnessing technology to open new experience of freshness under concept of “Taste of innovation”. Both Ichitan and True have jointly developed “Winter Yuzu Fuze Tea Limited Edition”, a black tea yuzu flavor with unique and pleasant taste, and aroma to greet winter. Yuzu blended in the tea is directly shipped from its original source in Japan’s Setouchi region and the fruit is well-known for health benefits. The new tea flavor will hit shelves of all 7-Eleven convenient stores nationwide on December 24, 2020. With True 5G genius technology, the Tech Company has leveled up its marketing campaign in the 4.0 era by launching “ICHITAN x TRUE 5G Happiness with Genius Code inside Every Bottle Cap” which adopted True 5G AR featuring H-Man that is able to move on the tea’s label to offer fun and thrilling experience, and to bring story in every tea drinking. For special promotion, sending the codes under the cap to win digital prizes every day every week worth 3.7 million baht. Double bonus to win Samsung Galaxy Z Fold 2 or True Premier League for the whole season. And for TrueMove H customers, every code sent, earn 5 points instantly and get free 2GB Internet service to watch content from TrueID. New generation twists the cap to win genius code from December 1, 2020 - February 8, 2021.

Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited, said “Amid the era that customers eagerly seek new things, we must collaborate with alliances to serve their demand and offer experience beyond expectation. The partnership with TRUE is aimed at steering Thai people towards generation change through True 5G, the technology that matches lifestyle of new generation like Ichitan, and we are confident that the collaboration will improve potential in building network with customers. Ichitan and True have collaboratively developed a new tea flavor “Winter Yuzu Fuze Tea” under the concept of 5G 5Good, comprising Good Origin: delicious black tea blended with yuzu directly shipped from its origin in Japan’s Setouchi region, Good Health: healthy and glowing skin – getting the full benefits, Good Feelings: low sugar formula that enables consumers to drink without calorie concerns, Good Taste: refreshing with a perfect balance of sour-sweet taste, and Good Moment: energy boosting drink.”

“The launch of the new tea flavor marks the first time when Thais experience unprecedented delectable taste. The tea will be sold at 7-Eleven convenient stores nationwide to celebrate Christmas and New Year festive occasions. Ichitan and True, under “Happiness with Genius Code inside Every Bottle Cap” campaign, have prepared end-of-year gifts to give moral supports to local people and wish them to ride out the health crisis rapidly, giving away 50 Samsung Galaxy Z-Fold 2. The campaign is expected to get a warm welcome from the company’s target groups, particularly tech-savvy consumers who want to use the most advanced smartphone to serve their daily life. Significantly, True’s customers will get special offer of free 5 TruePoints and 2GB Internet data for watching TrueID app contents for every code inside the bottle cap,” he added.

Oliver Kittipong Veerataecha. Chief Brand & Communication Officer, True Corporation Plc, said “True Group reinforces strength as a Tech Company by adopting True 5G genius technology to continuously connect people and society. The company forges ahead to create the digital ecosystem that meets new generation’s lifestyle. True, in the latest move, creates an unprecedented phenomenon of two most admired brands by leveraging the cutting-edge technology to open up a new freshness experience under concept of “Taste of Innovation”. True 5G genius technology is used to initiate innovation and raise the bar for digital marketing through the launch of “ICHITAN x TRUE 5G Happiness with Genius Code inside Every Bottle Cap” campaign."

“Ichitan’s and True’s customers can enjoy special experience by opening True 5G AR app and scanning True 5G logo printed on bottles of four-flavour ready-to-drink tea including the new one Winter Yuzu Fuze Tea with True 5G edition label which enables buyers to have fun with H-Man featuring the lively character and ability to provide knowledge of that tea flavor. Ichitan and True jointly launch the digital lucky draw promotion, under which prizes valued over 3.7 million baht in total will be given on daily and weekly basis to greet the coming happy festive season. Such collaboration is believed to help consumers more concretely access to 5G technology supported by Ichitan’s strength as a leader who brings freshness through ready-to-drink tea with variety of products covering all customer groups and areas,” he said.

To be eligible to receive prizes, just buy Ichitan Green Tea Honey Lemon, Ichitan Green Tea Original Flavor, Ichitan Green Tea GABA Japanese Rice and Ichitan Winter Yuzu Fuze Tea in 420 ml bottle size featuring ICHITAN x True5G edition label at the leading convenient stores and groceries across the country, and send code inside the caps to www.ichitanxtrue5g.com or scan QR code on bottle. Double privilege is as follows:

• Step 1: every code sent will get a chance to win lucky draw (applicable for all service users of all mobile phone operators).
  • First prize: Five Samsung Galaxy Z-FOLD 2 5G per week with total 50 prizes worth a combined 3,495,000 baht.
  • Second prize: 10 True’s Premier League Whole Season Package (2020/2021) per week with a total of 100 prizes worth totally 250,000 baht
• Step 2: all sent code will get additional happiness (exclusive for TrueMove H’s customers)
  • Every sent code will receive five TruePoints and 2GB Internet data to watch contents on TrueID for free (only TrueID).

Enjoy happiness from “Happiness with Genius Code inside Every Bottle Cap” campaign during December 1, 2020 to February 8, 2021.

For more information and check lucky draw winners under #IchitanXTrue5G #สุขปังทุกฝากับรหัสอัจฉริยะ #ComeTRUEwithTRUE5G campaign at www.facebook.com/ichitan