Yen Yen, Thailand's number 1 market leader of ready-to-drink herbal tea, rocks the beverage industry at year-end with the launch of "Yen Yen x Dragon Ball Z Limited Collection” featuring the characters of the timeless cartoon anime "Dragon Ball Z" on as many as 42 packaging designs which confidently will touch the hearts of the superfans and true collectors, and help expand new customer base as well as create “Wow! Experience” for existing customers. It is expected to dominate the market share of ready-to-drink herbal tea all year round.

Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited, said “Yen Yen never stops creating novelties for consumers. The latest launch of “Yen Yen x Dragon Ball Z Limited Collection" in collaboration with a legendary partner, "Dragon Ball Z" cartoon that has been popular for over 30 years with fan club bases all over the world ranging from people of the '90s who reminisce about the early morning wake up and anxious wait to watch each episode, to the millennials and Gen Z growing up in the digital age who find classic vintage charmingly attractive. The product will confidently radiate liveliness to the shop refrigerated showcase and increase customer picking frequency to reinforce the position of market share leader throughout the year.

"Yen Yen x Dragon Ball Z Limited Collection" comes in fully satisfied 42 packaging designs for collection with almost all of the main characters in the cartoon, such as Goku, Vegeta, Master Roshi, Kuririn, Piccolo, etc., as well as rare item labels such as Dragon God, Frieza, Yamcha and Goku the Giant Ape. All of them are well-known characters in all 4 Dragon Ball Z cartoons: the Saiyan, the Frieza, the Cell, and the Majin Buu. There is also gimmick of designing the back of the labels to feature "Dragon God Crystal Ball" with different number of stars on each ball for collection at which you can make a wish when all 7 balls are collected according to the legend in the cartoon. This will create engagement with the target group under #YenYenGoCool through various marketing activities both online and offline, trend creation through influencers in omni channels. In addition, Yen Yen x Dragon Ball Z mega gift sets for all 42 packaging are available to please the fans and collectors not to miss the collection of this important collaboration as well.

All 42 packaging designs of "Yen Yen x Dragon Ball Z Limited Collections" specially produced for this year end period only in 3 flavors: Jab Liang, Chrysanthemum and Yen Yen Super Cool in 400 ml. bottle at 15 Baht are now available at convenience stores and leading retailers nationwide. Follow the information and join fun activities to win exclusive genuine copyrighted prizes via Facebook page at www.facebook.com/yenyendrinks/