"Ichitan Vitamin Water C Plus E" is a non-tea product that answers to the latest portfolio expansion of Ichitan Group highlighting innovative drink that combines the benefits of full vitamin C 200% with Vitamin E 40% to increase efficiency of strengthening the body immune system, prevent colds, with 0 calories, 0 sodium and 0 sugar, meets the trend of health care that has become the main agenda of the World today, with target to support non-tea sales at 400 million Baht within the end of this year or 1 billion Baht within 12 months.

Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited said, “The Non-Tea strategy will complete Ichitan's sale seasons. While ready-to-drink tea serves to freshen up in the hot summer non-tea products, a vitamin-infused drink, will add to the sale in rainy season and winter when the weather affects the health of Thai people. After sending alkaline drink with vitamin B complex (ICHITAN PH PLUS 8.5) into the vitamin drink market in the middle of this year which received a good response, it positively affected the profit to grow and supported the overall performance of Ichitan not to be greatly affected by the COVID situation.

While the overall market of drinking water (January – August 2020) which worth 18,956 million Baht value shrank by 6.3% due to economic and purchasing power factors, on the other hand it was found that the market for vitamin drinks is the only category that grows against the trend as high as 75% and still has the potential to grow continuously following the consumer trend that pays special attention to health care and is willing to pay for products that are beneficial for the body

Ichitan continues to penetrate the health drink market by sending new products "ICHITAN Vitamin Water C Plus E", a drink with 200% vitamin C and 40% vitamin E that has been certified by leading institution that the combined vitamins C and E increase even more the efficiency of the vitamins in strengthening body’s immune system to prevent a cold. The drink can be consumed often with peace of mind, with 0 calories, 0 sodium and no added sugar as per the brand concept #Everyone drinks, drinks every day, good every day. The packaging is more superior with dark green PET bottles which preserve the vitamin 75% better than clear PET bottles and guaranteed Japan quality of vitamins suitable for true health-lovers, available in 2 sizes; 550 ML sold for 20 Baht and 350 ML sold for 10 Baht, penetrating both Modern Trade and Traditional Trade markets.

To increase the concentration of vitamin water portfolio to reach all roads ICHITAN Vitt CC, the 200% high vitamin C drink is available in 2 flavors; orange and lemon with great value in bottle size 280 ML sold at 15 Baht through traditional trade and MAKRO.

The target of non-tea product portfolio, consisting of Ichitan Alkaline Water 8.5, Ichitan Vitamin Water C Plus E, and Ichitan Vitt CC is set at 400 million Baht within the end of this year or 1 billion Baht within the first 12 months. Managing the sale seasons of the overall portfolios as mentioned will affect the sale seasons to be appropriate for summer, rainy season and winter, or in other words, there will be high season of the sale seasons all year round.

To support the launch of "Ichitan Vitamin Water C Plus E" Ichitan has prepared a comprehensive awareness communication plan choosing the beloved family of Thai people, Lydia - Matthew - Dylan - and Demi Dean as presenters to reflect the image of today consumers who care about the health of their own and their loved ones in the family in TV commercial with ideas to attract the target group generated by Choojai ka Kalayanamit as creative agency. In addition, a full range of proactive marketing activities both online and offline will also be organized to encourage product tasting at every target group location, as well as trends creation through influencers in different channels

"Ichitan Vitamin Water C Plus E" and "Ichitan Vitt CC" are now available nationwide. Interested persons can follow news, activities and additional information at www.facebook.com/ichitanhealthydrink