Ichitan Group has strengthened its business by expanding its product line to market healthy products for children. Starting with a launch of “OneMorr,” a healthy milk pellets snack made from high-concentrated calcium milk imported from New Zealand that excludes non-dairy creamer. With mothers and children as targeted consumers, the snack will help raise the profile and competitiveness of Ichitan Group to be more than just a beverage producer.

Tan Passakornnatee, Chairman and President of Ichitan Group Public Company Limited, said "OneMorr is the first product that breaks the line of our beverage products to build capacity according to the 3 N strategy (New Business, New Market, New Product) by entering into the market of quality products for children.”

“The company is piloting the first children's product to penetrate the snacks market, especially milk pellets where the market has seen continuous growth against the backdrop of mild competition, with a market value of around 350 million baht. We are proud to present our milk pellets, highly delicious and nutritious from New Zealand-imported milk, as an alternative for all health lovers. The snack also responds to the need of target groups of all genders and ages during the new normal period, where everyone is looking for healthy products to treat themselves,” said Mr. Tan.

“And also for those who do not like to drink milk but need nutritional supplements, our milk pellets are an alternative choice. Milk pellets are popular amoung foreign tourists, therefore they have a high chance of expanding to the international markets, especially the CLMV (Cambodia, Laos, Myanmar, and Vietnam) and China.”

Ichitan Group's initial goal is to make “OneMorr” to become well-known, especially for mothers and children as well as those who enjoy healthy snack foods. It is expected that by 2020, the company will be able to generate sales value of more than 50 million baht in the domestic market and grab a 15% market share for the first year. Market expansion into CLMV countries, China, and Indonesia is also on the cards.

OneMorr is available in two flavors: the original sweet flavor and chocolate. Packaging size is 10 grams and 20 grams start from 10 baht. The snack is now available for sales at leading stores nationwide.

With a packaging embedded with an AR Code, you will see “P’OneMorr,” the cow mascot, on the front of the package. You will be able to access “OneMorr Land” by scanning the back of the package, a page of OneMorr filled with entertainment. There is also a song composed for this snack brand and its own YouTube channel. In the next phase, there will be an online game to enhance learning skills of children.

Find the cute story of "One Morr Land" and more information about “OneMorr" milk pellets on www.facebook.com/onemorrofficial/

Brand info: “OneMorr” is more than just a snack, since Ichitan Group plans One Morr Brand in focusing on creating innovative experiences for children to learn and grow with quality as the 21st Century kids.