Ichitan Group is beating the heat of the summer with the launch of Ichitan Green Tea Honey Lemon Icy Mint. The new product bursts with double refreshment of the popular honey and lemon flavor mixed with the ultimate cooling effect of fresh mint.

Mr. Tan Passakornnatee, President and CEO of Ichitan Group Public Company Limited, said, "Every year the sales of ready-to-drink green tea products would peak in the summer period at a rate of 20% higher than those during other seasons. This is fueled by people’s soaring demand for refreshing beverages that help cool down the heat and quench the thirst amidst the heat. For this year, Ichitan will continue to maintain its leading position in the RTD market and emphasize the brand’s commitment to pioneering new products with Ichitan Green Tea Honey Lemon Icy Mint.”

“By adding a twist of mint into consumers’ all-time favorite Ichitan Green Tea Honey Lemon to create an innovative cooling effect, this product will enable everyone to enjoy a tastier and more refreshing flavor of green tea. This new green tea will be marketed under the ‘Enhance cool effect to unleash your hotness’ mantra, encouraging individuals to brave the heat and fulfill their goals during the summer. We also launched an online ad campaign called 'Anchiti Lonme' to present the new Ichitan Green Tea Honey Lemon Icy Mint in a quirky style that is inspired by Summer collection fashion videos. The ad showcases models who, despite wearing thick and warm clothes amidst the heat, can maintain a cool persona no matter where they go. Through this product, we hope to introduce a brand-new green tea experience that turns an ordinary summer into the season of the ultimate coolness, in which people are no longer afraid of hot weather," added Tan.

Ichitan Green Tea Honey Lemon Icy Mint is a blend of fresh and antioxidant young green tea leaves and the Vitamin C-enriched honey and lemon that goes perfectly with the refreshing mint. The drink comes in a bottle with a cool label design that invokes an instant sense of refreshment, ideal for members of the young generation who have a fun and bright personality and are full of passion.

Ichitan Green Tea Honey Lemon Icy Mint 420 ml is available now at 7-Eleven at the price of 20 baht. For more information and updates, please visit www.facebook.com/ichitan/