YenYen is back in the spotlight again with its seasoning campaign to introduce the Chinese New Year edition of its cooling herb under “Live Well & Prosper concept.” The brand is coming up with a young actor, Phiravich “Mean” Attachitsataporn, as the presenter of this limited-edition product, which is labelled in eight different styles to send Chinese New Year wishes to consumers.

Mr. Thanapan Khongnuntha, Executive Vice President (Sales & Distribution) of Ichitan Group Public Company Limited, said “YenYen is a leading brand in the herbal drink market, with the market shares for 7 consecutive years. Brand’s key strength comes from (1) the benefits that the drink offers with 12 well-selected cooling herbs as main ingredients, (2) the taste that has been constantly enhanced to satisfy consumers in Thailand, and (3) the marketing campaigns that successfully promote the product and involve consumers in all festive seasons.”

“As for this year’s marketing strategy for YenYen, we’re focused on highlighting the key benefit of our cooling herb drink with the concept of ‘Fight Heat and Spiciness, Drink YenYen,’. More importantly, to celebrate Chinese New Year, we’re launching the new limited edition with ‘Live Well & Prosper’ labels. The YenYen bottles of Chinese New Year edition then ideally serve as either offerings to ancestors, or special gifts to celebrate the festival. In addition, we’re running several campaigns on both online and offline platforms to extend auspicious wishes to everyone - including the Golden Dragon Dancing Event at Pak Nam Pho in Nakhon Sawan province between 18-29 January, and the Seek for Auspicious Labels to find lucky bag winners, along with an exclusive video from Mean Phiravich to extend wishes to valued customers, as well as many more exciting activities to come,” he added.

The eight auspicious labels of this YenYen limited edition come with different greetings - including Happy Chinese New Year, Wish You a Prosperous Year, Give Me Big Red Packets, May Wealth Come To You, May You Win Lottery The Next Time, Keep The Love Up in Every Day, Wish You Good Health, and Wish You Success.

Stay tuned to news and updates about YenYen’s products and campaigns at “https://www.facebook.com/yenyendrinks/” and don’t miss to try the limited-edition product of YenYen “Live Well & Prosper” today (15 baht for a 400ML package), which is now available nationwide.