Ichitan Group joined hands with Garena Online, a leading online game and social platform, to create special rare game items to delight e-sports enthusiasts in ‘Ichitan X Free Fire’ campaign. Consumers will find exclusive game item code under the bottle cap of Ichitan Green Tea Honey Lemon Free Fire Edition to redeem to special gears and costumes of Shimada Hayato, a kid from a legendary Samurai family, for high-capacity fight in the Free Fire game battlefield.

Tan Passakornnatee, President of Ichitan Group Public Company Limited, said that “While some people say playing online game is a waste of time, we perceive it as a fun, creative and entertaining way for new generation of people to practice essential skills like situation analysis, strategic planning, competitor mind-reading, objective achievement and team working. These are all must-have skills for surviving in the modern age. We decided to collaborate with Garena Free Fire, a popular game with top download in Thailand in 2018, to introduce Ichitan Green Tea Honey Lemon – Free Fire Edition in which consumers will find special code under the bottle cap for use in redeeming special game items to gain more exciting and enjoyable experience when playing Free Fire game. These special items include gears and costumes to disguise as Shimada Hayato, also known as the Last Samurai, which get the players better-equipped in jumping into a high-capacity fight in the battlefield. The collaboration marks Ichitan’s first-time sponsorship in e-sports arena.”

Garena Free Fire is the first mobile based battle royale game developed and operated by Garena Online. The distinguishing features of the game are its captivating design, intuitive controls and fast game pace, and compatible with all smartphone platforms. Player is dropped on a deserted island and has to go against 49 other character to survive in a battlefield where there is only one winner - the last man standing. After one year since its launch, Free Fire has become a highly popular mobile battle royale game among game enthusiasts around the world including Thailand. The game has garnered 250 million downloads in 125 countries across the world, with 40 million players per day and become one of the best free mobile games on App Store in 2018. In Thailand, the number of Free Fire download now reaches 25 million and continues to grow, with 10 million players per month.

With Ichitan X Free Fire campaign, consumers who buy Ichitan Green Tea Honey Lemon Free Fire Edition will find code for redeeming special game items under the bottle cap. With every two codes collected game players will receive Ichitan Box with a chance to win Hayato character and other special game items. The code can be used for game playing on both computer and smartphone, on both iOS and Android platforms, by following the link https://event.garena.in.th/ff/ichitan/, or on Free Fire game menu, or by scanning QR code on the bottle of Ichitan Green Tea Free Fire edition.

For more information on promotion of Garena Free Fire, go to www.facebook.com/ichitan.