Ichitan debuts its latest herbal drink with coconut jelly “Yen Yen Fun” combining health benefits from jubliang herbal drink and chewing fun from coconut jelly to create real fun and refreshing experience for younger consumers who look for new experience and fun. Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited, said: “We have seen a strong trend for the drinks with chewing jelly and rising popularity for herbal drink. Our Yen Yen is the best-selling herbal drink and the jubliang flavour accounts for as much as 80% of the total Yen Yen sales. Considering this fact, we have spun out a new drink “Yen Yen Fun” based on the best-selling Yen Yen jubliang herbal drink that offers benefits from 12 herbs and add the fun from coconut jelly. We believe this new product will appeal to college and university students who seek for new experience. “Our market testing also showed that the target audience are very happy with the product. We therefore have strong confidence in Yen Yen Fun’s success. In the end, we hope our new product will stimulate the total herbal drink market expansion. Yen Yen Fun will also be our strategic product to strengthen Yen Yen’s market leader position. We expect 300 million baht sales for Yen Yen Fun in the first year after launch and look for 20% market share in the RTD Tea with coconut jelly within one year.” “Yen Yen” is the No.1 jubliang herbal drink. Ichitan has selected 12 best quality herbs for the production of the drink. Jubliang herbal drink is known for its health benefits, such as cooling, thirst quenching, reduction of stress and stomach irritation, refreshing, and soothing sore throat. To further expand its sales in the teen market, Ichitan has initiated “Yen Yen Fun” which will offer unique experience from the tasty and healthy herbal drink plus the chewing fun from coconut jelly. To support the launch of Yen Yen Fun, Ichitan has prepared an exciting campaign with four teen stars from hot series as its presenters. The four stars who best represent Yen Yen Fun’s cool characteristics are Belle-Khemisara Poladej, Sky-Wongrawee Nateethor, Bank-Thiti Mahayotharak, and Min-Pirawit Attachitsathaporn. Together with the appointment of the presenters is a cool television commercial and exciting online and offline marketing activities that will encourage product trial, including trend setting through social influencers. Yen Yen Fun is available now nationwide in 350 ml. bottles at 20 baht only.