Ichitan Group excites the market with “Ichitan Happy Tea”, the latest ready to drink green tea with three fruit flavours – Calamansi, Pomegranate and Tropical Punch. Arrival in new bright and colourful graphic design bottles, the new product combines green tea’s health benefits with vitamins and freshness provided by fruit juice. To reflect the happiness, Ichitan has invited “Film Thanaphat Kawila”, the hottest actor to be its brand endorser.

Mr. Tan Passakornnatee, President of Ichitan Group Public Company Limited, said, “Ichitan Happy Tea will excite the market with its new look, fresh taste and health benefits and at the same time freshens up Ichitan’s image. The product is aimed to inspire first jobbers and young professionals to enjoy life, be happy and passionate about everyday living, and have fun with “Happy Tea, Happy Time.”

“Ichitan Happy Tea” is freshly brewed from high quality green tea leaves rich of natural anti-oxidants and freshness. Extra happiness is added through three fruit flavour variants – Pomegranate with abundant anti-oxidants, Calamansi orange that is rich in Vitamin C, and the Tropical Punch flavour with mixed vitamins for enhance immunity. Ichitan Happy Tea comes in modern look with colourful fruit graphic design that makes consumers happy to see and to taste it. The new product is available in 420 ml bottle, priced at 20 baht, and at 7-Eleven, Tesco Lotus and retail stores nationwide.

To highlight the unique offering of Ichitan Happy Tea, Ichitan has created a launch campaign that encourages consumers to be happy with every little moment in their life. The heart of this campaign is to have “Film Thananphat Kawila”, the hottest actor from popular soap opera “Wife 2018”, as its brand endorser.