Ichitan Group PLC. announced today its summer promotion offering the top weekly lucky customer with four vehicles as the first prize and as many as 300 iPhone X , totaling 310 prizes. Throughout the 10-week campaign period, with the total value of 33 million baht worth of prizes.

Participating customers can send in the code under the cap of Ichitan Green Tea and Black Tea Yen Yen Herbal drink, Bireley’s and T247 Energy drink, all flavors, all bottle sizes, via mobile phones. The Company will arrange weekly lucky draw from 1 March – 9 May 2018.

Mr. Tan Passkornnatee, President & CEO, Ichitan Group Public Company Limited, said, “Summer is always the peak time for beverage industry, so we take this chance to boost sales through this year campaign called Ichitan’s “Rapid Rich : 1 Code Wins All 4 Vehicles” created based on our insightful customer behavior analysis. This campaign is the latest, the biggest and the freshest. The Newest element of the campaign comes in the form of the hottest TV host, Kan Kantathavorn, who will bring smiles to customers’ faces. The biggest element refers to the prizes. We are giving away as many as four vehicles to one winner in each of the 10-week, which, we believe, will allow all family members to enjoy driving and riding. The freshest element is the activities and surprises soon to be spread nationwide.

“This one of a kind campaign will spice up the beverage market during its high season. Ichitan will bring the market to its peak against the backdrop of high competition in the market and make the market ready to reap the benefits from positive economic growth. We hope this Ichitan’s “Rapid Rich : 1 Code Wins All 4 Vehicles” campaign will boost our annual sales growth by 30 percent and secure our position as the beverage brand that customers are happy with.

To participate in this activity, a customer has to press *797, key in the unique code under cap or in box of Ichitan Green Tea and Black Tea Yen Yen Herbal drink, Bireley’s and T247 Energy drink, and press #. Call charge is free across all networks. The campaign last from 1 March – 9 May 2018. Lucky draw will be held every Wednesday, at 17.00 Hrs. and the weekly result will be announced on www.ichitandrink.com and www.facebook.com/ichitan.

For the first prize, the lucky weekly winner will receive four vehicles worth 2,151,700 baht. They include a Toyota Camry 2.0G worth 1.399 million baht, a Toyota Revo pickup truck worth 645,000 baht, a Honda CB150R motorcycle worth 99,800 baht and a LA Bicycle Chic Lady worth 7,900 million. The total value of the prizes for the 10-week-campaign, was as much as 21,517,000 baht.

The weekly second prizes are set to wow smartphone users with iPhone X. In each week, 30 iPhone X, each worth 40,500 baht, will be given away, meaning 300 units totaling 12,150,000 baht will be given away throughout the campaign.

“For the past many years, Ichitan promotion campaign has always created buzz and attracted a large number of participants. This Ichitan’s “Rapid Rich : 1 Code Wins All 4 Vehicles” campaign will take the excitement to a new height because of its daring idea, difference and fun it brings to the market in the next three months,” Tan said.