Message from CEO
Dear Stakeholders,
I have spent my entire life in business and have lived through periods of strong economic growth, moderate growth, and severe downturns. One lesson becomes clearer to me every year: businesses that last are not the ones that grow the fastest, but the ones that stay disciplined, stay alert, and never lose their way.
Today, sustainability is discussed everywhere. For me, sustainability is a simple but serious question: Will our business still be standing when the world changes even more than it already has?
At Ichitan, we choose to run our business with caution and control. We do not take excessive risks. We do not expand beyond our capacity. And every investment must clearly show how it will sustain the company in the long term.
This same mindset guides our approach to sustainability.
We do not act because we are told to. We act because we know that if we do not start today, costs will rise, risks will increase, and opportunities will disappear tomorrow.
The Ichitan ReCircle project, our closed-loop PET bottle recycling system, is a clear example of action over intention. We are committed to reducing waste at the source, turning used bottles back into high-quality raw materials for new production, and preparing the company for increasingly stringent global environmental regulations.
This is not a distant issue. It is about cost management, competitiveness, and the future of our business.
When it comes to people, I firmly believe that a business can only grow if its people grow with it.
We invest in developing our team’s skills in digital technology and AI not to follow trends, but to help them work faster, smarter, and more efficiently by reducing unnecessary tasks. I want Ichitan employees to feel proud of their work and confident that this is a place where they can truly grow.
For Ichitan, sustainability is not a long-term aspiration set far into the future. It is a way of thinking applied to everyday decisions — from our products and packaging, to our factories, our people, and our business partners.
Looking ahead, I do not believe the world will become easier. Economic volatility will remain. Regulations will become stricter. But I believe Ichitan has its own path.
We have strong products. We have production systems that are ready. We have partners who trust us. And we have a team that never backs down.
As long as we do not lose our way, remain vigilant, and continue to conduct business responsibly, I believe Ichitan will not only endure — but will stand strong for a long time to come.
Respectfully,
Mr. Tan Passakornnatee
President and Chief Executive Officer (CEO)
