Message from CEO
To Shareholders
Year 2024 marks another significant milestone, proving that 'there are no limits to Ichitan's growth. Achieving an all-time high for 31 consecutive quarters is not just about numbers but a testament to the 'fighter spirit'-our unwavering determination, resilience in the face of challenges, and commitment to excellence-embedded in every Ichitan employee's heart.
I am proud to report Ichitan growth throughout 2024, with total revenues of Baht 8,671.1 million which increased by 7.2%, and net profits of Baht 1,306.3 million which increased by 18.7%, along with strenghten GPM of 25.7%. This is the result of our relentless efforts. Our achievements over the past year represent the highest records in 14 years. Despite the challenges of 2024, I firmly believe that in times like these, when others slow down, we must accelerate.' This is Ichitan's way.
We often grow through the difficulties because we adapt, innovate, and seek for new solutions. Importantly, we often believe that "we can." Fighting spirit is as part of Ichitan's DNA that driving us toward the biggest goals. Three dimensions that are developing without limits involving;
- Commitment to Innovation and Technology Development
Our Ichitan Green Factory, equipped with cold aseptic filling technology, is one of the investments I am most proud of. This high-efficiency facility is the largest production plant in Thailand, maintaining excellent product quality. With the completion of the 9th production line, we are prepared for future growth without the need for a new factory.
- Deep Consumer Understanding
Our growth without limits is also reflected in our deep consumer understanding. We develop alongside our consumers, ensuring that our brands like Ichitan Green Tea, Yen Yen herbal tea, Shizuoka premium ready-to-drink tea, Ichitan alkaline water, and Tan Power energy drinks all have clear growth strategies targeting customers of different age groups. These efforts strengthen our market position and create fresh brand experiences.
- Serious Sustainability Efforts
Our growth without limits is also about our serious sustainability efforts. As a leader in change, the Ichitan Green Factory demonstrates a 14-year commitment to environmentally friendly production. We are expediting our sustainability plans to achieve carbon neutrality by 2050, transitioning to 100% recyclable packaging for bottles, caps, and labels.
Ichitan aims to surpass Baht 10,000 million revenues by 2025. We are confident in our strategic direction and operational potential, investing in human resources, innovation, and sustainability to prepare for new opportunities both domestically and internationally.
"Our success is building on a strength, innovation, and sustainable business practices. Being recognized as the No. 1 ready-to-drink tea brand in Thailand for 5 consecutive years is not just an award but a responsibility to continue creating value for consumers, society, and shareholders. Ichitan's commitment to working hard for a better future will always remain. We are not just building a quality beverage company but creating sustainability that we deliver to all shareholders and future generations, making Thai society proud."
Mr. Tan Passakornnatee
President and Chief Executive Officer (CEO)