And, the said strategy had been operated in accordance with the policy of the Company that emphasizes on innovation and product development for differentiate, strongest selling point, increase market share and satisfy all target groups of consumers.
In the year 2017, the Company had adjusted its strategy to focus on exporting to the CLMV region, which resulted in export sales volume had grown 27 % as well as the Company had earned the total revenue of 5,719 million Baht and the net profit of 315.1 million Baht.
Moreover, ICHITAN in Indonesia had emphasized on marketing activities and launching new products which was likely to be good tendency due to pick up 2 awards at the MARKETING AWARD 2017 which were for “the Best Marketing Campaign” and “Marketing Excellence” of the Year in Food & Beverage Industry in Indonesia. This year, the Company had launched new product
which was "T247” a hybrid energy drink that launched with 2 formulas -“Ginseng with Honey” and “Collagen with Zinc”, in a 280 ml PET bottle packaging which is priced at 15 baht per bottle, to diversify the Company’s mainstay “ready-to-drink green tea” based product for covering a wider range of consumers and the said energy drink product had operated under the Subsidiary company.
In addition, the Company also had planned to produce healthy drink to be another choice for consumer such as "Sugar-Free" product
while as products were formulated with sugar those would be adjusted to a lower sugar in all flavor, including with plan to launch
the said product at the beginning of next year. Besides, " ICHITAN Chew Chew" was fruit tea with Nata de coco , was also high growth
as well as herbal drink "Yen Yen by ICHITAN” was also the main product for herbal drinks target market.
The Board of Directors gave great importance on good corporate governance together with operates the business on the basis of sustainability, taking into account of all stakeholders. In the year 2017, the Company was rated at “Excellent level” from Corporate Governance Report of Thai Listed Companies(CGR) by Thai Institute of Directors Association(IOD), and also was rated at “Excellent level” from the quality assessment of the 2017 Annual General Meeting of Shareholders (AGM) by Thai Investors Association.
In regard to operating business based on sustainable in line with Green industrial policy which was strategic government policy,
the Company had received two awards which were “Green Industry Level 4 Award” and “Honor award for Greenhouse Gas Reduction”, including with emphasize to develop “ICHITAN Green Factory” to be an environmental prototype factory that had installed Solar Roof to generate clean energy along with the Company’s concept was reduced, replaced, treatment and energy recovery. The Company had already applied to join Thailand's Private Sector Collective Action Coalition Against Corruption: CAC.
On behalf of the Board of Directors and management team of the Company, I would like to express my sincere thank you to customers, suppliers, business partners, shareholders, employees and all involved stakeholders that were major force in creating success and please confident in development process of the Company and take part in the sustainable growth of “Ichitan Group” in the future.